Last month White Label Space issued a call for a blog-o-naut, to lead our blogging efforts. A number of very good candidates responded and after much deliberation we finally selected Peter Farquhar for this role.

Peter is a journalist with 12 years experience across newspapers, magazines and websites, his current role is Technology Editor for the Australian website www.news.com.au. He will use his professional experience to help us tell our story to the world, as we look for sponsors to support our ambitious moon mission. To support him, we are currently putting together a team of dedicated and talented individuals to work on specific publicity and promotion tasks including video production, social media and international translations.

Peter's first mission at News was the addition of a Sci-Tech section to ensure an increasing flow of space-related articles had a home.

"Even so, it's been hard to keep up in 2010," he said. "We've never pushed the boundaries of space exploration faster. Every day delivers an incredible new discovery."

Being able to work with the WLS team is as daunting as it is exciting for Peter.

"The breadth of experience the WLS team has pulled together from across the globe is an amazing achievement in itself," he said.

"There's a lot of stories to tell here. I'm looking forward to it."

Although he has followed the progress of the Lunar X PRIZE since its inception, Peter was particularly drawn to the strong Australian presence at WLS.

"We're lagging well behind the rest of the developed world when it comes to having any form of an official space agency, yet we've still got people determined to be at the top of the game," he said.

"Any opportunity to be show Australian kids they can still get involved in the race to space is worth pursuing."

Peter's favourite space celebrity of 2010 is ZombieSat, with a tip of the hat to US space plane, the X-37B.

You're welcome to contact him with news or feedback anytime at;
peter.farquhar_at_whitelabelspace.com.