NO News is . . .
We were hoping to update everyone about the results of our second meeting in the dispute resolution process but we did not receive an email from X PRIZE with dates/times for this week’s teleconference meeting. We can only hope that X PRIZE and Google are engaging in discussions to move toward “middle ground” and resolve the issues as soon as practicable. We will remain patient and await their notification.
In the meantime we can update you on another topic. Last week X PRIZE provided the Google Lunar X PRIZE teams with a ‘draft’ Team Graphic and Style Guidelines. The 20 page document included excruciating detail regarding the submission and approval process, graphic standards and specific applications. The overview states that “This document will provide you with detailed instructions on how to use the Google Lunar X PRIZE logo and associated terms and marks.” It also points out, “Despite its length, though, this document and the processes it describes are not meant to be overly burdensome.” Here is a brief summary of the documents content:
Safe Zone - Clear Space Requirement:
A ‘safe zone’ of blank space should surround the Google Lunar X PRIZE logo on all sides. The width of this safe zone on each side should be 5% of the corresponding dimension of the logo itself, as indicated in this graphic:
No other trade names, trademarks, symbols, logos, marks, service marks, text, insignias, or graphical elements may appear within the safe zone surrounding Google Lunar X PRIZE Marks.
------------------------------------------------------------------------------------------------
Here is a summary of the Team Do’s and Don’ts:
Team Do’s
Do follow the established approval process and submit all materials in which Google Lunar X PRIZE Marks and Terminology appear
Do submit all public-facing communications referencing or related to the Google Lunar X PRIZE competition or the X PRIZE Foundation, except for the text of editorial posts on Team websites or social media websites such as Facebook or Twitter
Do submit all materials at the conceptual stage of production
Do follow the technical graphics standards
Do place Google Lunar X PRIZE Marks in a black or white box in the lower-left or lower-right corners when placing on photos –not in the center over an image
Do display all Google Lunar X PRIZE Marks in their unedited entirety as illustrated in this Style Guide
Do maintain the proportions of the Google Lunar X PRIZE Marks
Do include a white background with the Google Lunar X PRIZE Marks when possible, with the exception of the reversed out versions
Do follow common practice for logo placement dependent on the piece, such as the front cover and/or back cover of a communications piece
Do ensure that an adequate safe zone exists between Google Lunar X PRIZE Marks and other elements, adjoining copy, or illustrations
Do use the acceptable terminology as specified by the Master Team Agreement and this Style Guide on products, hangtags, labels, press releases, advertisements, promotions, etc.
Do spell Google Lunar X PRIZE correctly in all instances
-----------------------------------------------------------------------------------------------
Team Don’ts
Do not use any Google Lunar X PRIZE Mark unless advance written approval from the X PRIZE Foundation has been received
Do not change the files – no color alterations, font alterations, or changes in proportions
Do not rotate Google Lunar X PRIZE Marks or change logo elements and size relationships
Do not use any Google Lunar X PRIZE Mark not specifically identified in our agreement
Do not use a Google Lunar X PRIZE Mark as a component of any other graphics element
Do not superimpose anything on a Google Lunar X PRIZE Mark or embellish it in anyway
Do not change the proportions or layout of any Google Lunar X PRIZE Mark
Do not screen Google Lunar X PRIZE Marks or make them translucent
Do not alter forms within the Google Lunar X PRIZE Marks – they should not be shadowed, outlined, skewed, or texturized
Do not extrude or distort the Google Lunar X PRIZE Marks in perspective space, or add any border or geometric shapes
Do not extrude or distort the Google Lunar X PRIZE Marks in perspective space, or add any border or geometric shapes
Do not make Team Sponsors or other third parties appear to be formally affiliated with, endorsed by, or sponsors of the Google Lunar X PRIZE or the X PRIZE Foundation
Do not use the terms “endorsed”, “exclusive”, “official”, “certified”, “selected”, or similar words to imply, directly or indirectly, an endorsement of any product or service by the Google Lunar X PRIZE
Do not write “X-Prize”, “Xprize”, “X prize”, “xprize”, “x-prize”, or any other variation of the X PRIZE name except for the correct spelling
DO NOT PASS GO
DO NOT COLLECT $200 – Go Directly to Jail
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
And, Do not forget the “Communications” requirements:
Press Releases
Teams are required to submit all press releases to the X PRIZE Foundation at least seven (7) business days prior to publication so that we may help clarify messaging and amplify results as applicable.
Mandatory Requirements
The official name of the competition must always be used – “Google Lunar X PRIZE”.
The acronym GLXP is not valid for external purposes except on Twitter.
When referencing the Google Lunar X PRIZE or the X PRIZE Foundation, please note that all instances of “X PRIZE” should be expressed in all capital letters, with a space between “X” and “PRIZE”.
In addition, the following boilerplates MUST be included in every press release distributed by Teams:
ABOUT THE X PRIZE FOUNDATION
The X PRIZE Foundation is an educational nonprofit prize institute whose mission is to create radical breakthroughs for the benefit of humanity. In 2004, the Foundation captured world headlines when Burt Rutan, backed by Microsoft cofounder Paul Allen, built and flew the world’s first private craft to space to win the $10 million Ansari X PRIZE. The Foundation has since launched the $10 million Archon X PRIZE for Genomics, the $30 million Google Lunar X PRIZE, and the $10 million Progressive Insurance Automotive X PRIZE. The Foundation is creating and conducting competitions in four prize groups: Exploration (Space and Oceans), Life Sciences, Energy & Environment, and Education & Global Development. The Foundation is widely recognized as a leader in fostering innovation through competition. For more information, please visit www.xprize.org.
ABOUT THE Google Lunar X PRIZE
The Google Lunar X PRIZE is a $30 million competition for the first privately funded team to send a robot to the moon, travel 500 meters and transmit video, images and data back to the Earth.
Specific Applications
ABOUT GOOGLE
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
-----------------------------------------------------------------------------------------------
And, one last thing:
The X PRIZE Foundation will release revised versions of this Style Guide from time to time. The X PRIZE Foundation retains the rights to adjust, update, alter, or modify at is sole discretion any or all parts of this document.
-----------------------------------------------------------------------------------------------
Does anyone know where to get one of these?
-----------------------------------------------------------------------------------------------
And the beat goes on . . . yes, the beatings go on . . .
Feel free to respond at magic @kelvin.net
Best Regards,
Mystical Moon
Bookmark/Search this post with:
