“Hello Earth” from Team Indus’ custodian of Branding. I have been at the forefront of creating brands in India over the last 2 decades – some small brands and some large public organizations. Nothing has excited me as much as the unique challenge & opportunity that "Brand Team Indus” presents.

We as people are passionate about anything that speaks in one voice about our country. Just yesterday during the India v/s Pakistan World Cup Semifinal match, I saw 1.2 Billion Indians sigh together, cheer together, pray together, celebrate together. There were no status, religion, caste differences to be seen. Rajiv to Raju, Preeti to Priya all had the same ECG patterns.

So what is “Brand Team Indus”? It is going to be a passionate movement of 1.2 Billion Indians all over the world, a forum for us to voice challenges and strive to make a difference. Team Indus is a platform for minds to meet, GLX is an excellent rallying call. As a platform, Team Indus will look to attract the attention of thought leaders who are hesitant, in seclusion or who just don’t get the right support to take their ideas to reality.

If a bunch of guys with no background in “Rocket Science” can hope to change the Aerospace landscape of India, then I feel the time has arrived where we can solve our day to day problems without waiting for the government machinery or neighbors to do something about it. That is the true legacy that the founders of Team Indus want to create in the process of aiming for the moon.

So how do we plan to create this Brand? Its Digital, its online, its real-time and it really is the only way to connect to millions of our supporters. Our aim is to get 10,000 plus passionate Team Indus supporters / well wishers / partners on board in the next 6 months. And add another 10,000 or more every quarter from there on.

Every drop counts. Giant rivers which reshape the earth and its civilizations (like the river Indus) are made from small drops of water. Similarly, every supporter, fan, sponsor, donor & founder of Team Indus will help take our collective mindsets into a "Can do" future.

Get ready to be part of Team Indus!

-- Dilip Chabria
Founding Member & Branding Lead

Team Indus - Branding Log #01: 31st March 2011